Dealing irreverent design for Toronto's dopest lifestyle brand.
Branding
Design
Development
E-Commerce
Strategy
UI / UX
Next Friday is a lifestyle and apparel brand that also happens to sell weed. The distinctive voice and aesthetic of its founders are ingrained in everything they produce, from irreverently wearable to dankly imbibable merchandise.
When we partnered with Next Friday, we embraced the brand’s trouble-making, industry-disrupting vibe in all of the assets we made. We stayed away from mass-market, blandly appealing design, creating packaging, imagery, colour palettes and apparel that speaks to the teenage dirtbags in…well, some of us.
Next Friday is not for everyone, and that’s the fucking point.
