In the cannabis sector, product demand does not always ensure dispensary success. You must balance the needs of your consumers and patients and your digital marketing approach.
By Tough Love
If you’re having trouble finding your rhythm as a marijuana dispensary owner in a digital age where you have seconds to pique someone’s attention, here are five simple techniques to help you build your business.
Paid directories
Acquiring a listing for your dispensary on third-party websites and directories is a vital facet of local cannabis marketing. This increases brand exposure (more mentions = more possibilities for people to see your dispensary name), boosts local rankings, and brings you clients.
If feasible, provide your dispensary’s name, address, and phone number (NAP), as well as the URL of your website. Choose directories with solid authority and following to get the most out of your investment.
There are plenty of third-party cannabis directories, including:
There are plenty of benefits to listing on cannabis directory sites. First, you know the people visiting are explicitly looking for weed, meaning they are your target audience. Second, you can push promotions and post your menu online. Third, it’s incredibly easy to benchmark what your competitors do on the directory and see what works.
Weedmaps even integrates with Mapbox to help customers find you effortlessly.
Source: https://www.mapbox.com/showcase/weedmaps
Google My Business is a free tool to manage your listing in Google search results and is critical for digital success. HubSpot research shows that 88% of local business searches via mobile will call or visit that business on the same day. Without optimizing your Google My Business profile, competitors will get that call instead of you.
Discord for your dispensary
The future of weed could be Discord.
Discord, which was founded in 2015, is a free host for customizable internet servers with 250 million members. Brands publish connections to specific servers, which are small groups centered on a game, your friends, or cannabis growers. Download the app, and within each server, you can read the equivalent of forums on specific themes, such as Grow Tips, as well as instant message queries to other users and moderators, post photographs and videos, and participate in contests.
Most crucially, Discord is not bound by Instagram’s prohibition on marijuana promotion and sales. Discord, as a privately held firm, has its own terms of service.
You can send deals, promote product launches, offer customer support, and gain easy referrals using Discord. It is a far more personal way to communicate with prospective customers than tools like email.
Source: https://discord.com/channels/893169059879846000/934845181721714749
Social media live streams and unboxings
Video and live streaming statistics speak for themselves when considering if it’s a good option for your cannabis dispensary.
Source: https://blog.hootsuite.com/youtube-stats-marketers/
Every time a shipment comes in, you can live stream the unboxing on social media and show your followers the new products. It could be a great spot to utilize any influencers working for your brand and broaden the audience.
Weedtube is designed for unboxing videos where you can promote your product range.
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