![](https://www.itstoughlove.com/wp-content/uploads/2022/09/dope-hero.jpg)
Dope Bakehouse
Playing with serious colour for a highly delicious bakery.- Design
- UI / UX
![](https://www.itstoughlove.com/wp-content/uploads/2022/09/dope-pastries.jpg)
Dope Bakehouse is the in-house bakery for Vancouver coffee wunderkind Nemesis, offering brunch and fancifully decadent pastries for pre-order through their website.
While Nemesis is a cross between arthouse and coffeehouse — pouring coffee with scientific precision in each of their architecturally-significant locations — Dope Bakehouse brings a playful element to their parent brand with bold colours, teasingly didactic copy, and a smiley-face inspired logo.
Our redesign of Dope’s web page extended the experimental whimsy of the brand while shifting the homepage to a more contemporary and functional e-commerce experience.
![](https://www.itstoughlove.com/wp-content/uploads/2022/09/dope-box.jpg)
![](https://www.itstoughlove.com/wp-content/uploads/2022/09/dope-website.jpg)
![](https://www.itstoughlove.com/wp-content/uploads/2022/09/dope-slide-1.jpg)
![](https://www.itstoughlove.com/wp-content/uploads/2022/09/dope-slide-2.jpg)
![](https://www.itstoughlove.com/wp-content/uploads/2022/09/dope-case-study.png)
Tough Love & Dope Bakehouse